2011 Key Trends in Software Licensing and Pricing Report
Trends for Deriving More Value for Your Organization
Through Software Licensing and Pricing
The 2011 Key Trends in Software Licensing and Pricing Survey, prepared with assistance from IDC, found that software vendors and their enterprise customers, increasingly challenged by the economy, are looking for better strategies to derive more value for their organizations through software licensing and pricing. While, not surprisingly, some of those strategies diverge between producers and consumers, many are complementary and serve to strengthen the positions of both.
Some of the key findings include:
- Software Producers Continue to Offer a Wider Variety of Software Pricing Models
- Software Budgets Starting to Rise
- Subscription Software Licensing Models Continue to Grow
- Virtualization on the Rise
- Moderated Approach to Adopting Cloud Licensing Strategies
- Producers Still Lagging in Usage Tracking & Enforcement
- Compliance Audits Continue to Gain Steam
View the Video: Trends in Software Pricing and the Implications to Software Vendors
Jim Geisman, Principal & Founder at Software Pricing Partners, discusses software pricing. Jim details the latest trends taking place in the industry, including a move to a more usage-based model, and the complexities this introduces for software vendors. Jim explains which metrics are most important for software vendors and how software pricing can be used as a competitive differentiator.
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