2011 Key Trends in Software Licensing and Pricing and 2012 Predictions Webinar
Leveraging Trends to Derive More Value for Your Organization
The 2011 Key Trends in Software Licensing and Pricing Survey, prepared with assistance from IDC, found that software vendors and their enterprise customers, increasingly challenged by the economy, are looking for better strategies to derive more value for their organizations through software licensing and pricing. While, not surprisingly, some of those strategies diverge between producers and consumers, many are complementary and serve to strengthen the positions of both.
During this Webinar, Amy Konary from IDC will review the key software licensing and pricing findings from the survey and share 2012 predictions.