White Paper: Rethink Your Software Monetization Strategy
Subscription Licensing Models Enable Recurring Revenue and Customer Experience Advantages
Perpetual licenses, the traditional software monetization model, continue to be a dominant model and have served the industry well. However, with the growth of SaaS and cloud, many producers are adding subscription licensing models into their existing go-to-market strategy to create predictable and recurring revenue streams. This white paper offers insight on how application producers can introduce a subscription licensing model into their software monetization strategy to maximize revenue generation and offer customers a compelling experience.
- Definition and comparison of software monetization models
- The business case (and a myth)
- Pros and cons—from both the application producer and enterprise customer perspectives
- Operational considerations