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Grow and Differentiate your Device (Hardware) Business

A Telco and Networking Software Licensing and Monetization Best Practices White Paper

For many years technology companies sold products where functionality was dependent upon hardware and device capabilities. Acquiring new functionality usually required buying a new device that could do something that was not possible with the previous generation of device. Changes in technology, customer expectations, global competition, commoditization of hardware, tighter CAPEX budgets and customer demand for more value and functions without repurchasing hardware–or persistence of functionality across hardware changes–have forever shifted the market.

This paper explores some of the evolutionary drivers and provides guidance on how to navigate the shift from a device-centric to a more solution-centric, feature-based licensing model approach that enables differentiation. We explore business and implementation considerations, giving you a vision of how to take advantage of immense opportunities inherent in a business focused on providing extensible and flexible solutions rather than selling just hardware and devices.

Becoming More Software-Centric with Software Licensing

Andy Roth of Tekelec shares how software licensing and entitlement technology will provide Tekelec with long term agility, the ability to become more software-centric, and enable them to tailor its products to meet market needs, more quickly and efficiently.

Flexible Software Licensing Enables Proactive Planning for Expansion and Growth

Jim Peterman of telecommunications provider, Tekelec, discusses how flexible licensing enables his company to be proactive in planning for expansion and growth.

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