Virtualization, License Compliance and the Application Producer/Enterprise Relationship
2013-14 Key Trends in Software Pricing & Licensing Survey
The relationship between software vendors and intelligent device manufacturers (“application producers”) and their customers (“enterprises”) has been a complicated one. On the one hand, application producers develop mission-critical applications critical to every facet of an enterprise’s operations. Without software, the remarkable efficiency and cost reductions organizations have been able to achieve in recent decades simply wouldn’t be possible.
This white paper examines the pricing and licensing strategies that application producers have put into place and are planning, and the impact that this will have on the often-fraught application producer/enterprise relationship.