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2013 Application Usage Management Report

Software Licensing & Market Risk – A New Perspective for ISVs

Despite the massive growth and evolution of the enterprise software industry, independent software vendors (ISVs) have largely failed to implement automated software licensing and entitlement management systems across their product lines, and their failure to modernize is hurting business. This is the conclusion of the 2013 Application Usage Management Report prepared jointly with IDC, which surveyed more than 750 respondents from software vendors, intelligent device manufacturers and end-user enterprises on all aspects of managing the software license lifecycle. The report details vendors' progress in modernizing their licensing and entitlement management with automated systems, and the consequences of failing to do so. According to the study, only 35 percent of ISVs have adopted third-party technology for managing licensing, and only a quarter have done so to manage entitlements.

Download this report to learn what application producers need to know in order to solve critical marketplace challenges around software packaging, monetization and IP protection, maintain agility amidst constant change, and future-proof their applications.

Infographic – ISVs Don't Understand Software Licensing - And They're Paying the Price

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According to Amy Konary, Research Vice President - Software Licensing & Provisioning, IDC:

"Effective software licensing and entitlement management is the gateway to revenue for software vendors. ISVs should strive to make it as easy as possible for customers to license their enterprise applications, pay for their software, and manage their entitlements. Homegrown licensing and entitlement management systems are often not flexible enough to adapt to changing market conditions, and can leave ISVs at a competitive disadvantage. ISVs should consider moving beyond homegrown and adopt industry-standard technology that is designed to simplify and improve the license and entitlement management process and support flexible monetization options."